4* Hotel Neue Post

Upside DownTown Hotel

The vibe. The tingling sensation. Immerse yourself in a metropolis. And in the middle of Zell am See. Cosmopolitan, open, unexpected. Inspired by the world. Many things are very different here - but everything is just right. 

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A hotel as a change of perspective. Colors and shapes as a source of new ideas. And an escape from routine. For all those who are not like everyone else.

Stable goes hotel.Our story.

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 As with all great stories, ours also began with a stable. Where the mighty walls of the Upside Downtown Hotel Neue Post stand today, there were once the huge stables of master brewer and innkeeper Georg Poschacher and his wife Theresia. Their "Gasthof Post" was located directly on the market square - the town's hotspot. But the centerpiece? Deep below the stables, in the Märzenkeller.

This gigantic vaulted cellar dates back almost to the first millennium. Once an ice cellar for cooling beer, later a wine cellar. But this was no ordinary cellar: in winter, huge blocks of ice were cut from Lake Zell, brought into the cellar and kept fresh there until August - and the beer? It was delivered cool all the way to Bavaria. Today, this cellar still exists - no longer for cooling, but as a heating cellar!

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Historyin pictures.

It all began in 1862. With the Poschacher family's stables, which soon gave way to the former Hotel Post. This became a hospital, a police station, another hospital and, fortunately, a hotel again in the end. Our history? Moving! 

  • 1862
    Construction of the Hotel Post
  • 1888
    The west wing is built.
  • 1896
    Dance - eat - be amazed. Let the party begin!
  • 1916
    Unfortunate guests - an army hospital
  • 1928
    From beer to balls
  • 1941
    Balls become cannons: the war is back
  • 1945
    Clear the stage for art and culture
  • 1945
    The Taverne rocks as the infamous Neue Post nightclub
  • 1969
    Tilla and Remus are on the move
  • 1972
    A fresh breeze blows through the old walls
  • 1989
    More space for more adventure
  • 2007
    New shores : Adieu Time Share
  • 2024
    Times of turmoil: Swiss Post is upside down

From IT to self-made hotelier, Harald Bruckner is the father of success. And of Nadia. She and her partner Darijo lead our gang today.  

"We stand for a house as colorful as our lives. At home in Zell am See - and all over the world. To arrive. But awesome."

Nadia & Darijo: Your hosts

Upside Down Town- ¿WHAT?

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We turn everything upside down. The expectations. The hotel industry in Zell am See.

A destination in itself. A destination in itself.

¡Salon culture!
Today a glamorous vernissage, tomorrow a literary salon.
Art and culture - for artists, authors, gallery owners. Urban. Cosmopolitan. Your new home.

¡Event culture!
Ibiza beach vibes? New York cocktails? London Club Nights?
We bring the best of the world to Zell am See. And the party is always ready.

¡The aesthetics of pleasure!
Food meets art. Every dish - a staging. Your senses - on a journey.
Upside down at its best.

¡Design aesthetics!
Street fashion meets history. Zeitgeist meets the undiscovered.
A unique world of architecture and design.

Ready for more? ¡ Check in and find out!

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Rooms & Apartments

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Culinary delights

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Zell am See Kaprun

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Ski as far as your skis will take you!

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Summer, mountains & adventure

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